Short format
I believe short format ideas can generate big impact. Here are a selection of my favourite ones.
When you drive never drink – Heineken:
A social media campaign that addresses drunk driving in a different way, calling all the non-so-good drivers out there. Under the brand’s concept “the better driver is the one who doesn’t drink” we decided to show a couple relatable moments that every driver has faced. Inside, and outside the car.
Almost like the tropics – Vita Coco spiked with Captain Morgan:
The new Vita Coco spiked with Captain Morgan flavours make you feel like in a tropical Caribbean beach.
The problem? They may not actually get you there.
You tweet it, someone does it – Movistar Russia 2018
Movistar was the sponsor of the Spanish soccer selection for Russia 2018 World Cup. As part of their platform “technology with purpose”, we decided to showcase the huge impact that online comments have in soccer, aiming Spaniards to stop promoting online hate, because it inspires die-hard fans at the stadium.
Copy says: “They come to our stadium. Let them know who we are. #LetsGoGetThem