Backing the Bars
I moved to Milan two weeks before the pandemic hit.
What could've been a complete disaster turned into one of my favourite collaborations, as a handful of strategists and creatives quickly shifted all our efforts to one mission: save the bars.
Shutter Ads was probably the biggest project under that umbrella, but we did so much more. We developed an online platform to book beers in advance, created plenty of educational content for social, and even prototyped hand sanitizer ice cubes to keep beer buckets cold (and yes, we called them Sanit-Ice).
The platform was still going by the time I left Milan. Which, if you ask me, is the part I'm most proud of.
Agency: LePub Milan
What could've been a complete disaster turned into one of my favourite collaborations, as a handful of strategists and creatives quickly shifted all our efforts to one mission: save the bars.
Shutter Ads was probably the biggest project under that umbrella, but we did so much more. We developed an online platform to book beers in advance, created plenty of educational content for social, and even prototyped hand sanitizer ice cubes to keep beer buckets cold (and yes, we called them Sanit-Ice).
The platform was still going by the time I left Milan. Which, if you ask me, is the part I'm most proud of.
Agency: LePub Milan